$100 Million Offers: Summary on How to Make Offers So Attractive People Feel Silly Rejecting
For anyone seeking to produce offers that customers cannot refuse, $100M Offers by Alex Hormozi is a book that will change the way they see the game. It instructs one how to create high value contracts that remove objections, raise perceived value, and produce large sales. The fundamental ideas of the book and how they might be effectively implemented are clearly given below.
What Paralyzes an Enticement?
Designed to minimize customer risk and maximize value, Hormozi presents the big slam offer idea. Most businesses, he says, suffer off appealing offers more than for want of customers. The key is to stack value until the offer becomes a no-brainer, rather than to fight on price.
Key Parts of a Grand Slam Offer...
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